منابع مشابه
Investigating the Impact of Organizational Learning and Marketing Metrics on the Performance of Marketing (Case Study: Elon Plast Company)
The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Da...
متن کاملhigh volatility, thick tails and extreme value theory in value at risk estimation: the case of liability insurance in iran insurance company
در این بررسی ابتدا به بررسی ماهیت توزیع خسارات پرداخته میشود و از روش نظریه مقادیر نهایی برای بدست آوردن برآورد ارزش در معرض خطر برای خسارات روزانه بیمه مسئولیت شرکت بیمه ایران استفاده میشود. سپس کارایی نظریه مقدار نهایی در برآورد ارزش در معرض خطر با کارایی سایر روشهای واریانس ، کواریانس و روش شبیه سازی تاریخی مورد مقایسه قرار میگیرد. نتایج این بررسی نشان میدهند که توزیع ،garch شناخته شده مدل...
15 صفحه اولinvestigating the impact of organizational learning and marketing metrics on the performance of marketing (case study: elon plast company)
the aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the elon plast company of kermanshah province. it is a functional purpose study with descriptive – survey method. the statistical population includes 100 employees of elon plast company in kermanshah province. a sample of 80 people was chosen using cochran formula. da...
متن کاملUsing Metrics to Drive Quality Improvements and Value - Company Wide
As Corporate Director of IBM Software Test and Development Excellence, Bill Woodworth has a three fold responsibility: 1) increase the IBM-wide focus on testing of all software products and solutions, 2) based upon the success achieved in #1 for testers, do the same for all IBM software developers, and 3) drive the continuing focus on improving the reliability/ availability of our integrated cu...
متن کاملMARKETING AND FIRM VALUE Metrics, Methods, Findings, and Future Directions
The marketing profession is being challenged to assess and communicate the value created by its actions on shareholder value. These demands create a need to translate marketing resource allocations and their performance consequences into financial and firm value effects. The objective of this paper is to integrate the existing knowledge on the impact of marketing on firm value. The authors firs...
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ژورنال
عنوان ژورنال: Revista Ibero-Americana de Estratégia
سال: 2013
ISSN: 2176-0756
DOI: 10.5585/ijsm.v12i4.2044